You Can’t Stop Us

Project overview

Produced the integrated photography extension of Nike Global’s You Can’t Stop Us campaign, translating the campaign’s iconic split-screen concept into stills for OOH and digital formats. The work involved concept development and sourcing and coordinating photographers and creative teams, with imagery featuring professional and everyday athletes including Serena Williams, LeBron James, Colin Kaepernick, Cristiano Ronaldo and Kylian Mbappé.

ClientNike

RoleIntegrated Producer / Campaign Lead

Responsibilities

Integrated production
Concept development
Photography sourcing
Creative team coordination

Split-screen campaign image pairing athletes and the US women’s national soccer team

Nike You Can’t Stop Us campaign billboard in New York City

Split-screen campaign image featuring US soccer players and Colin Kaepernick

Split-screen campaign image featuring youth athletes and Kylian Mbappé

Serena Williams You Can’t Stop Us campaign billboard in New York City

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