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Pepsi · Selected work

The Sauce

Project overview

The Sauce is a five-part social series developed with Pepsi and COPA90 for the World Cup season, featuring food creator Nicolas Nuvan. The series traveled across five host cities, pairing Nicolas with local soccer fans and community voices to uncover each city’s defining sauce, with strategy, concept development, creative direction, talent partnership and production built for Instagram and TikTok across COPA90, Pepsi and Nicolas’ channels.

ClientPepsi

RoleIntegrated Producer / Campaign Lead

Responsibilities
  • Strategy
  • Concept development
  • Creative direction
  • Talent partnership
  • Integrated production
The Sauce Houston campaign featuring Nicolas Nuvan
The Sauce Kansas City campaign featuring local barbecue
The Sauce Los Angeles campaign featuring Pepsi and gochujang wings
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